07 May 0
What is the point of writing all that content, or paying a professional writer to do it for you, if you do not make any money from it? Some businesses have to face the situation and get that content out there because it is educational, and it is needed, even if it does not turn directly into sales. But, any good SE optimized content is going to have some sort of impact on your sales, whether you see it or not. Some content takes a bit longer to be spread around enough for people to learn from it, or engage with it, for relevance, importance, or other reasons.
Every piece of content has a purpose. What purpose is the most important? Education? Warnings? Expert opinions? News? Sales? Unfortunately, you will have to answer that question yourself, because every business is different and has different goals. Every business does have those things in common, but it is how you prioritize them that makes all the difference.
Every business does like making money though, so let us go through some ways that you can get more out of your content and convert sales directly, indirectly, and anywhere in between.
Your content obviously needs the necessary information to give the reader. But, simply stating what the product is, for example, is not quite good enough. In a product description, try and put the text in a conversational tone, as if you are the salesman talking to a prospective buyer, but also in a down-to-earth style.
People appreciate information about a product in an easy to read manner that gives them everything they need to make a smart buy. You can compare it to other products by listing what is better about yours, what makes it different, and how it would be better for that customer to purchase your product over the other company’s product.
Information is crucial for making good decisions, but it also gives people more knowledge than they came into the shopping experience with, and that immediately builds trust between the company who provided the knowledge (content) and the reader (customer).
It is not a secret that people want to do business with people who know what they are doing. Creating blogs, articles, and even books is the best way to tell everyone that you are an expert in your niche and you have valuable information or other content that will be beneficial to people.
It is not easy formatting content for websites, phone applications, widgets, books, platforms, and other places you see words, which is basically everywhere. Your content must be in a font that is easy to read. Use the default fonts most people use like Calibri, Arial, Times New Roman, etc. Be mindful about which fonts are outdated, like TNR and Arial, but they work exceedingly well.
Style is not just about visual appeal, it is about how you write the content. Using gigantic words, super long sentences, and doing everything you can to confuse your reader is a dreadful thing. It is good to want to sound important, relevant, smart, intellectual, etc. But, there is not much of a grey area between easily styled content and super confusing content that is a nightmare to try and read. Do what you can to nail down the ‘voice’ of the content.
Will it be in first person, third person, or omniscient? Most people like to read content written in the third person. However, your content may be best written in any other style. Just be sure to stay consistent. Conversational tones work great as well. When you are trying to sell something, having a salesy pitch voice might drive people away from it, just because advertisements are flying at them 24/7 and they want to filter as much of it out as possible.
Using words, you would use in a normal conversation is necessary. People do not want to look up unnecessarily words that could have been edited out of the content. Words like names of places or things that are long and tough cannot be avoided, but if you are using awful words no one knows to describe something, you are not doing it right.
Description and Reading Between the Lines
Every person on the planet is different. One person can read a simple sentence and interpret the meaning far different than the person next to them. It is easy to confuse your reader if you are not careful. Using honest description for everything is a fantastic way to mitigate the confusion.
Every person who reads your content will subconsciously try and find hidden meanings, or reading between the lines, of your content. This is normal, but it can create confusion and even can send the wrong overall message if you do not edit the content properly.
Product descriptions seem easy to write, but they are actually some of the toughest jobs a writer can do, because of the length of the text, and the importance of using the correct words. Having a 50-word cutoff means every single word is equally important. Using the best words to describe in full detail what that product is, how it works, what is so great about it, and how it can benefit all kinds of people is tough to do in just a few words but is very necessary.
Writing is a basic concept, but it is not easy, and writing anything, but especially for the internet has become increasingly difficult. SE optimized content is going to have the keywords and key phrases associated with what you are trying to be known for. Doing the research into what keywords and key phrases are most appropriate is the first step. Outlining the content is the second. Writing the content is the third, ensuring all the rules are met, and the content is optimized properly using the keywords and key phrases just the right amount of times while keeping the content as short as possible. The last is to edit the content. It does not matter if you only write 30 words. You must go back and edit the content. Use every possible angle to make the content better.
Ask yourself these questions during the editing process:
• Can I make it shorter?
• Does it have all the information required to provide the overall idea?
• It is easy to read?
• Is the formatting correct? (Check every single word, sentence, and line)
• Am I using the correct fonts?
• Can I change out words to better indicate the ideas?
• Can I change the sentence structures to ensure the easiest readability?
• Are my keywords and key phrases spread throughout the text?
• Is my grammar, spelling, and word count all in order?
Not to alarm you, but these are just a few of the things a writing checklist needs. There are many more rules to follow, words to check, and sentences to re-write. It is an arduous process, but if you practice and find a good rhythm, you will find it gets much easier as you continue to create your own content. It does take a good amount of time. There is plenty of resources on and offline you can use to better enhance your content for your business. Whatever you do, stay persistent and write often, because ideas are worthless without action.
So, if you are a person who does not have the time to write your own content or to learn how to even do it correctly, you can head over to www.typedit.net to see what they can do for you. TypedIt is a team of professional writers who can write anything in a very short amount of time. They optimize your content, write what you want them to, and they turn it in to you in whatever format you like for next to nothing.
But, if you really would like to learn how to write your own content, TypedIt has classes every week that anyone can sign up for. Visit their ‘consultations’ page to see what classes are available. They also have a Facebook group ‘Writer’s Workshop with TypedIt’ that anyone can join so that they may ask questions, get feedback on written materials, and even talk to published authors about their work and how to break out into the writing community.