16 Jun 0
Take a look at your website’s descriptions and see how you can improve upon them. Are they using the right words? Is it too long or too short? Does it give the reader incentive to even look at it?
If you use a popular web builder for your site, it should have features that can help you with descriptions and general SEO to give you a head start. But, using platforms like WordPress without intimate knowledge of how to use the millions of plug-ins that are available won’t do you any good. If your site is built from scratch, you are going to have to go in manually with your site developer to get those descriptions in there.
Online stores often struggle with proper descriptions as well. Your online store is huge for SEO. Especially if that is your main source of traffic and income. If your site revolves around your store, then the copy in that store, whether it be for products or services, are going to need to be your number one priority to get properly optimized. Online stores fail because they aren’t seen online. You must do the research – or have it done for you – to find what people are searching for that is related to your product or service so people can actually find it on the web.
Pay attention to what your visitors are doing. Compare your organic traffic to paid and social media traffic. See which keywords and key phrases they searched before finding your site.
What do they do and where do they go once they are on your site?
What keywords and key phrases are your site visitors searching for before they land on your site?
Is your bounce rate high on one page and low on others?
Do you have more visitors to one page over another?
See the flow of traffic throughout your site and see what’s working and what isn’t. If you can, get some customer feedback on what they like and what they don’t like, so you can tweak your SEO. Don’t be afraid to continue researching keywords and key phrases and to modify your web copy and other content to adapt to what is happening. Your analytics will be able to tell you everything you need to know to fully engage your website’s SEO to make it work the best it possibly can for you.
Stay tuned for Part 3!