18 Jun 0
Hopefully, you’ve gained a ton of experience and knowledge in the two parts, so we can ride smoothly into this part, which will cover pretty much everything else.
Again, just to reiterate from part one and two, there is no short-term solution to compete with the millions of other websites out there using keywords like yours. You just have to clench your jaw, put your head down, and do the work. If you are here, then you aren’t at some bunk website trying to sell you garbage SEO packages that magically does everything for you in a day. That’s the case, and it looks like I’m doing my job well, because people need the knowledge to be able to not be scammed by scammy scammers.
Content is Still King
Whichever way you look at it, the content that you provide is going to guide you on your SEO path. Hopefully by now, you understand the complexity that is content creation and content marketing and SEO for your content. It’s a full-time job to do it half-right. I would also hope by now that you’ve went over to TypedIt to find a writer who can do these things for you. Even if you are a great writer, you’ll be able to spend more time on SEO if you don’t have to write your content. That is worth it.
When browsing the internet, either messing around or actually looking for valuable information, any person in any age range from any place on the earth can spot mistakes in content. There are people dedicated to finding these ‘wrongs’ and using their precious life to make sure that everyone knows that you have no idea what you’re talking about, and it hurts when it happens. Not only for your website, but it’ll hurt your feelings too. But, more your website. You need to learn how to become an expert researcher. Googling everything and looking at only the first 3-5 results and taking it as truth every time doesn’t cut it. Education and research is everything when you are creating your own content to maximize your website’s SEO. If you are doing all this on your own, you need to know the terms in which people have labeled certain things, how optimizing even works, which words to use in your content, etc.
You also must know where to find the best sources. There is going to be a lot of reading involved. Hopefully you can find some videos on some of the things that you need to know, but you won’t find videos for everything, so you’re going to have to surrender to that fact.
Speaking of facts, you should know that your website’s success in SEO, and the overall success will be determined by your reputation, and that means the information on your page had better be accurate.
How does research affect SEO? Ok, it doesn’t directly affect how people find your website, but if you want returning visitors, and to gather a following, people telling friends about you and your website, then you need to understand that your content needs to be factual, informational, educational, and correct. Millennials won’t have it any other way.
This sort of falls into the ‘research’ category, but there is much more to it. Formatting your blogs, articles, web copy, and other content directly affects SEO and has an imprint on your readers and viewers as well. Make sure you know how to properly format a blog. It’s different from an article. An article with videos and pictures should be formatted differently than one with just copy.
This is tough to nail down though, because there isn’t a one-size-fits-all solution here. There aren’t any templates you can find in a book that can guide you through formatting. But, you can research websites that get a ridiculous amount of traffic and figure out how they format everything. It’s a good idea to research the top competition anyways, for several reasons, but you can also make sure that you are formatting your content correctly so that Google and other search engines can properly crawl it. If you have miscellaneous code here and there, pictures all willy-nilly without alt-text, and videos that sit in your header and footer that don’t even get played or have web copy that runs over each other or over something else, then you can expect that people won’t come to your site, and Google certainly doesn’t want anything to do with it.
Short sentences, using easy to understand language, using the right keywords for the topic, having headers 1-6 neatly mapped out, utilizing bold letters as well as italics in names of places or people, and formatting all of it into a nice and neat short paragraph form with pictures embedded is the best way to format a blog or article. Using quotations, citing sources, including links, and making sure to tag your pictures and use meta descriptions is also necessary.
Spelling, Keywords, Grammar, and Good Information
I’ve personally seen so many cases where people reach out and ask, “why is my SEO plan not working? I’ve done everything I could, and nothing is happening. Something is broken!” And when I look at what they have, I find that something is broken, and that thing would be the spell check button. When you use keywords, make sure they are spelled correctly. Google can’t crawl your page and find the right keywords if those keywords aren’t spelled correctly. Also, as said before, using shorter sentences and proper sentence structure for the language you’re using is going to help Google and other search engines find what they need easier. And, it’s better for your reader.
Using the right keywords can be difficult. Having analytics reports for what users searched for when they found your site helps tremendously. But, you must do your own research on what people are searching for. You want a high number of searches with the lowest possible competition for that keyword. That means you can’t be competing with Amazon over their keywords. You won’t win. Ever.
As said before, useful information is going to win out over the ‘hacks’ that people advertise, and the other temporary things people do to get a few more visitors a month. If your blogs and articles are being shared by influential people, posted on other websites, and are gaining more and more traction, then you have succeeded at SEO. Besides that, Google’s algorithms are AI powered now, so they search for relevant information more than keywords now anyways. It’ll only get smarter as time goes on too, so get ahead of it and only use good information.
Having authoritative links going both in and out of your website are one of the biggest factors that Google uses to rank your page. Links from educational sites, large sites with many visitors, and sites that have their own awesome link system are going to put you in one of the top spots. Some people think they can pay for links, but most of those links are broken, and they are from bad sites anyways, so it will most likely hurt your ranking rather than help it. Google knows the tricks and will punish people who try and sidestep the rules.
To get good links, do some networking. Try writing some information in a format that would benefit someone you know. Write about your expertise and see if they would like to post it on their site. You can do the same for them. You can also talk to other webmasters about guest blogging, to which you’d be a temporary or even permanent contributor to their website’s blog. This is a great way for you to put your own links in there for readers to follow back to your site. The more popular the site is, the better the link is, and the better you will rank. Again, these things take time, but you can research where and who you’d like to write for and start sending out some emails.
Another pro tip: do research on the most popular articles and blogs on the internet in your niche, then write something that has even more information, has better images, and is just better overall. Then, find out where those blogs are being posted. Email the webmasters and explain that you have a better piece of content and they will most likely be willing to post your content in place of the one they have up. You never know, you may even end up on a really big site.
Utilize links in social media as well. Don’t oversaturate your feeds with links but be sure to let everyone know where to go to find this and that. Use every social media platform you can as well. Using just Facebook is going to give you just one link, but you can post the same link and copy that you wrote out on a notepad on your desktop to all the platforms, giving you many links all at once.
SEO is an animal that is hard to tame. It’s sort of like a cat. They are cuddly one minute, and vicious the next, and you don’t know when it’s coming. The best thing to do is to take one step at a time, know what your plan is, go with the flow, and do what you can when you can do it. There are far too many people that give up on SEO because they believe they can’t do it all, so they figure, “what’s the point?” The point is, that it is a long game to play. Every step is a step closer to your goal. Once you have everything in place, all you must do is maintain it, and that means making sure you have relevant keywords every six months, updating pictures and videos, and creating content regularly. If you have a great writer, you won’t need to worry about a thing.