07 Feb 0
Search Engine Optimization (SEO)
Social Media Marketing (SMM)
These two terms that people hear all over the internet are ways to get your business message out there; one can be done without the other, but they will always be better together. SEO is the process in which you optimize a website, so popular search engines can find it easily. SMM is a type of marketing on a social media platform. How do they coincide?
It is simple. When you are marketing, you want to create a funnel towards your website, using social media marketing, you can effectively do that and still get the organic traffic through people searching for your products or services.
When you see those phony ads on Facebook talking about the “Ad Hack” that will bring you millions of people and trillions of dollars overnight, they are just talking about using a social media platform to funnel to a website to buy. That’s it. It is not a “hack” it is not rocket science, it is just common sense. Let’s dive deeper into the two so you can fine tune your marketing so that it works for you.
How Do I SEO?
First, having a checklist of the things you need to do to optimize your website is important. Flying by the seat of your pants is not recommended. Wix, a popular website builder platform, has an SEO checklist that is readily available when you build your site. There are a ton of SEO websites that offer free SEO tools and analytics to crawl your site and give you a report of all the things you need to change. Not all of them are accurate, so know what you are doing before you go and change something that could hurt your chances for high rankings. Secondly, you must research and pick your keywords out, so they stand out from the rest.
You can also find a million websites that you can use to research keywords. Use keywords and key phrases that have a low competition, which means not many people are optimized for them, while also having a high search rate, which is the rate people put in those words in a search engine. This is tougher than you may think. There are millions, if not hundreds of millions out there that have their own little corner of the market, and they have done the research, and you will likely be searching for a while before you find keywords that are good to use.
Also, and this is a big one, make sure the name of your business is completely unique. Facebook, Twitter, Yahoo, and so many others have short, easy to remember names that people end up embracing, and there is 0 competition for those names, which is your strongest keyword, if you do it right. You must also provide relevant, up-to-date content that is unique to your website.
Search engines look for the most viable, trusted websites possible to give to their customers, so do the research into what Google, Bing, and Yahoo want in a website, so you can effectively play the game and optimize your site to win.
Meta descriptions, header tags, linking a Google analytics account, posting additional content often, optimizing the layout of the site on desktop as well as for mobile devices, and offering awesome products and services are just a few things to do to perfectly optimize your site. While business owners are encouraged to do the research, and find ways to save money by doing something, if you have the time, which most do not, hiring a professional SEO expert is always going to be a better choice.
The pros, like myself, have been doing this for a long time, I know the ins and outs of what needs to be optimized, and what the search engines do not care about. I know the reality of the entire process. I have all the software, tools, and resources to fully optimize any site out there to reach its full potential. The results are significantly better with a pro.
How to Use Social Media Marketing to Your Advantage
Social media is the most popular thing on the internet. Social media gives you the power to reach millions of people in a very short amount of time. Facebook has a great program on their site called Facebook Ads, which is their advertising platform for businesses looking to reach a specific target audience. There is an art to creating successful Facebook ads, and you should research how to create ones that people interact with the most. All that information is on their website under the Ads Manager tab in the help section.
The whole idea is to create a funnel that people must follow to get to your services or products. You must be careful here though, as you do not want a customer going deep into the rabbit hole. The general rule is to make it easy for the customer and have what you want them to end up at, like your online store, in less than 3-4 clicks. Any more than that will start to frustrate a customer, with attention spans being so low, and they will leave and never come back. Social media is great for other things like taking polls, putting products or services up for sale, and even doing a sale on them with coupon codes and everything. Also, take advantage of joining groups that are in your niche, because networking is still an extremely important thing to do, and those group pages give you the platform to do that. You can do giveaways, promotions, exclusive offers, coupons, and other customer engagement tactics within social media that is completely easy to do. Make sure you have all the relevant social media profiles as well. A photography business without a Facebook and Instagram is going to be dead in the water.
There are many different ways social media helps a small business, and you cannot fully SEO a website without using the advantages of social media. The links that go to your social media help search engines know that your website is legitimate, authoritative, and would be a good link to give to their customers searching for what you offer. It is as simple as that. Think of the whole concept as applying for a job. You need the right qualifications, have a resume handy (presentable content on your site), and be able to consistently put yourself out there to find the right business to hire you for your skills and expertise (marketing). Do not go to that interview looking sloppy and not presentable. You will end up at the bottom of the list.