It’s Time to Make Some Buzz: Media’s Impact on SEO

It’s Time to Make Some Buzz: Media’s Impact on SEO

  • 06 Aug 0

You may have noticed in the title that it doesn’t say ‘social media’. That is intentional. Because, there are many kinds of media that will absolutely help your SEO rankings. Images, collages of photos, videos, links, Alt Text, and of course, social media will all help Google and other search engines find all the different paths to your website. Diversity is always the best, right?

Social Media

This may or may not be the most important part of your media’s impact on your SEO. If you have a business or blog, website or information hub, social media will be more or less of a priority depending on who you are, what you have, and what your goals are. Social media should always factor into your business plan though. The goal with blogs, articles, posts, and other media is for it to be shared with the masses. Or, at least become popular enough with people who are interested in what you have. Content plays into this. If you have content on your site, which you do if you are doing it right, whether it be product descriptions, blogs, articles, photos, or videos, every bit of it needs to be posted on many different social media sites like Facebook, Instagram, Twitter, Pinterest, and more. The more exposure you get from people viewing, interacting with, and sharing that post that links back to the original media on your website, the more website visitors you get. It works twofold. One, it ranks your page authority higher because of having more website visitors to multiple pages of your site. Hopefully. Two, it also gives your media more exposure, which also ranks your social media pages higher. Don’t think for a second that Facebook doesn’t pop up when people are searching for something online. If Google sees that your social media is the best results it can give the user querying, then it’ll show up. Genius, right?

Images

Your website needs to have at least a few images. Hundreds of millions of people each month search for what they want to find by images. Every search engine gives the option. The search engine displays photos, to which the user ‘thumbs’ through them, seeking what they’re looking for. Every photo is marked with an ‘alternate text’, which is what search engines actually read instead of ‘looking’ at the photo itself. The process is basically naming your image for people to recognize. Once those same words are searched on a search engine, your photo will pop up with a link going back to wherever that image is displayed on the internet. Neat, right?

Video

The trend of video information on the internet has come to a head. It is the single most used media on the internet throughout the entire world. It is much easier and efficient to watch a video to get information, instructions, or even a laugh or two. YouTube is enormous. Having videos that have the latest, most relevant information will go viral among the people you want to reach. It isn’t that hard. Whatever business you are in, if you make a good video that describes your product, how to use it, and compares it to the overall industry, you’ll have yourself a viral, or semi-viral video. Just like photos, your videos will have an alternate text on your website, so when people search for videos on a search engine, they will see your video in the search results, the links to wherever they are on the internet, and most importantly, on YouTube. Having all these people interacting to your videos, following your links, and having them go to your website will increase your page authority, thus increasing your rankings tremendously. You can take further advantage of the benefits by creating inbound links from your videos to your website, and having those links shared by others, which will create great backlinks for you.

News, Blogs, and Articles

This is the most ordinary form of content you can find on the internet. Every website has some web copy (words on a web page). Every word can be searched by search engines on your website. So, if you are running a news site, current keywords are going to be where you will get your visitors from. Blogs and articles contain keywords and key phrases that alert Google and all the other search engines that your content has what they are looking for. This form of content should have images in them as well. The Alt Text should be something similar to what your blog or article is about, or you can simply describe the image, which should be similar to the former option. There is a reason every website has a blog. Everyone on the planet reads something on the internet every day. Having relevant information for the people who are interested in the products or services of your industry is going to give you more website visitors, buyers, links, and content to share on social media. Web copy can be used multiple times for great benefits. It can even be summed up as an outline and script for a video to include in other places. Little effort, lots of rewards, right?

Links

Links aren’t exactly media, but they are the ‘link’ to you, your media, and the world. It is how you can spread out your content among multiple websites to reach more people. Creating media that people like will encourage them to share that information with their friends. And, it will spread like wildfire. Your links go wherever your content goes. Everything goes through your funnel, if you have a specific funnel set up for certain content, or if you just have a website funnel. Which basically is how you branch out to the world and through your media content, people fall into your funnel that lands directly into your website. Make sure your links are good. Plan how to link every piece of media content you put out there together. It’s easier than it seems.

Using all these tips will easily boost your SEO rankings. The more that people interact with the content on your social media and website is going to have many different effects on search engines that will boost your rankings. The only way that someone can mess this up is to stop creating useful content that people want and need. Content needs to be created and put onto all the relevant websites frequently. Having something for the industry base you are in every day is the best option. Although, every week is perfectly fine too, if your content takes a bit to make, like videos, long-form articles, and so on. Easy, right? Right.


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