27 Mar 0
Online users are looking for answers to their questions and solutions for their problems; while online business, blogs and websites are facing a competitive market all wanting to rank and have a profit. The answer to these endeavors is SEO (this set of rules followed by the blog or site owner to optimize their website for search engine and to improve their search engine rankings, it also a great way to increase the quality of their site by making it user-friendly, faster, and easier to be navigated.)
When companies hire an SEO service provider to help them with their business, they will advise their client to “focus more on creating high-quality content and earn editorial links”, because if the content is not good enough to attract natural links, our content optimization will not matter. That is why many online businesses, blogs, and website owners are hiring an SEO copywriter to do the content for them, because they know the needs and desires of their target audiences. With Google’s new algorithm, they need to nail their content for it to show up in the search engines. But what does it take to have a compelling content?
To have a compelling content, it should have the following elements:
- It should have a findable content. Any web content is great if it can provide its visitors valuable and easily found content. Make it findable through search and social media by using the content keyword or by sharing it on social media sites where most audiences hang out.
- It should have very educational information. Today’s consumers are hard to please; marketers should be aware that the buyers of today want to be educated about the product before they purchase it. They are not hooked on marketing messages; they want valuable educational information. So the content should indicate values other competitor sites ignored, if an audience visits the site and learns something from it, then marketers can say that they offered value.
- It should generate conversations. This is said to be the highest goal in producing high-quality web content. According to research, videos and landing pages can increase the sites conversation by 80%. Consumers need to help a site determine the type of content to be produced.
- The content must be timely. Providing the right value at the right time is very important to achieve sales objectives. Consumers mostly buy products when they determined that the site has what they need at that time. And the audience will easily convert to buyers if the web content can provide them the information and product they are looking for.
With SEO or without SEO, a compelling content must provide values as the backbone of any successful websites; and marketers should develop a content marketing strategy for them to ensure that they are communicating with the right audiences. With this they could capture their audiences’ trust for their sales in the present and in the future.