27 Mar 0
Good tidings were brought to us last December 10 that the Penguin will now be on a continuous roll out, improving as they go. This means a lot for those who were hit (and will be hit if ever) by the algorithm as they won’t have to wait anymore for another update (as they can correct and recover in a much faster rate). But still hold on to your horses as Google announced that even if is this is the case, the rollout will be slow. So don’t expect extremely immediate results. Sites that were previously hit were rejoicing as they now see their ranks recover. The current pace is much better still than to wait for a year (or even more as update releases are unpredictable) as the effects on businesses won’t be that harsh. However, to those of you who are still curious as to why your rankings are still not improving even with this good news, there might be deeper causes. Here are some theories as to why:
AIN’T CLEAN ENOUGH FOR THE PENGUIN
So you spring cleaned your site as thoroughly as you can, making sure that there are no unwanted links and all of them are natural and rightfully earned. You have target all web spam issues and all the things you can do for a clean recovery. But come this Penguin rollout, there is still no improvement on your number. The reason: You might have missed a spot. Not adding insult to injury, but maybe there are still undetected, unwanted links that continue to point to your site. If Penguin still detects a high number of unnatural links, it means you haven’t gained Google’s trust yet. Which enters a debate here: to disavow or to manually remove links? Though for an algorithm issue disavowing maybe enough, but in a statement with Google’s John Muelle,r it’s still better to be safe than sorry by manually removing them.
DISAVOW WITH RIGHT
Improper disavow may be the culprit here then? Many people have been embedded with misconception that disavowing on a page level is enough, but it is not. One should disavow on a domain level and because there are some links that go unhinged. Make sure that you upload the proper file type or your disavow would not work.
YOU DON’T HAVE THE “RIGHT” LINKS
Maybe you don’t have good quality links for you to rank well? Penguin may be still gaining momentum but it is much stronger, feistier and much more cut-throat where it has gotten to the point that only links that count toward a site are the ones that truly earned for that site.